By Stefan Rybak
Stereo fail because of 5 major problems:
A single. Poor advertising sales
2. Bad programming
4. Employment issues
5. Absolutely no interactive media component
Underperforming radio stations are, typically, deficient in one or maybe more of these areas.
Let�s very first take a look at sales. You could have the best programming and most interesting content on your radio station, however if you simply can't sell it, then you need an interesting challenge to deal with.
Radio sales isn't rocket science or brain surgery. There's also no Houdini miracle or mumbo jumbo involved.
To be successful in radio stations sales, you need to master some simple, but incredibly-powerful concepts, and have the inspiration and discipline to carry out these concepts everyday.
It's not about "selling places." That's really short-sighted and short-term. Your sales agents will be doing nothing more than running in place.
Just what brings greater as well as longer-term results is having the salespeople get in front of decision-makers with an idea, with a plan, vision, a specifications spot, and ask for the company. If they're not requesting the business, then are they all there?
I show salespeople how to make a lot of cash (for themselves and for the train station) selling local immediate business. What to do, and the way to do it. Who to go into front of. Things to say, and how to voice it out.
Having sold literally millions-of-dollars worth of inventory, Let me tell you that massive success in radio stations sales isn't easy, but it's all so incredibly-simple! Radio Station Sales Consultant
Next, lets discuss programming. Todays massively-successful stereo are creatively hyper-focused on a very specific target market, and exude these kinds of seven critically-important qualities:
One. No Hype
Three. Fun to be with
4. Respect, have confidence in & fairness
5. Consensus, not confrontation
6. Make goals come true, change the world, build a better existence
7. Establish deeper associations & stronger bonds along with your listeners
Having designed stations in a variety of different formats in little, medium and major markets, I can tell you that massive good results in radio encoding isn't easy, but, like sales, it's very, quite simple!
If you want to dramatically improve sales, programming, each department at your stereo station(s), then let's have a conversation and get the ball rolling.
Call me for a totally free, confidential first assessment. Speak directly with me at night, not an associate. My personal telephone number is 631-764-6460.
I am looking forward to hearing from you, and am extremely excited about working with an individual!
Stefan Rybak Company
Media. Marketing. The Power Of Now!
10 Shore Road, Mount Sinai, NY 11766
Mobile Phone: 631-764-6460